 |
1999 Press Releases 'Financial Destination' on the Internet |
Contact:
Kelly Harviel
nFront, Inc.
770.209.4460, ext. 265
kharviel@banking.com
Ernie Buday
Ketchum Crescent for nFront
404.287.2000, ext. 186
ebuday@crescomm.com
Consumers Want a Bank as Their Primary 'Financial Destination' on the Internet, Says nFront Executive at ABA Annual Convention
-- Banks should offer more than just banking on the Internet, says Brennan --
PHOENIX, October 12, 1999 - Vincent R. Brennan, senior vice president for nFrontTM, Inc. (NASDAQ: NFNT, www.nfront.com), encouraged attendees of the American Bankers Association (ABA) Annual Convention in Phoenix to look beyond conventional bank services as they move into Internet banking. By acting strategically and aggressively, banks can become the preferred stop on the Internet for customers to manage their financial responsibilities and relationships.
Banks - not general-purpose portals -- are favored by consumers over other organizations as the logical Internet destination for conducting their financial affairs, said Mr. Brennan in his presentation, "Become a Financial Destination." He pointed to bill presentment and payment, investments, insurance and community forums as related services that should be components of a bank's Internet banking service.
"Don't just be another Internet bank," stressed Brennan, senior vice president of sales for nFront, Inc. "With the right strategy, effective partnerships and flawless execution, banks are ideally positioned to capitalize on technology's advancements and become financial destinations for their customers."
nFront, a leading provider of Internet banking services, empowers banks with the enabling technology, strategic partnerships and marketing support to become Internet financial destinations. nFront maintains exclusive partnerships with bank core processing companies as well as financial services companies that play critical roles in nFront's comprehensive outsourced Internet banking solution.
According to International Data Corporation (IDC), the number of households banking online in the U.S. will increase from six million in 1998 to more than 32 million by 2003. In addition, IDC estimates the number of banks offering Internet banking services will increase from 1,150 in 1998 to 15,845 by 2003.
About nFront
Atlanta-based nFront, Inc. (NASDAQ: NFNT, www.nfront.com) is a leading Internet banking services company that enables small- to mid-size financial institutions to process financial transactions with their customers via bank-branded Web sites. nFront's comprehensive outsourced service is a secure, reliable and scalable way to deliver Internet banking, a key means of attracting and retaining profitable customers. Exclusively endorsed by the American Bankers Association (ABA) and winner of Microsoft's Best Internet Banking Solution Award, nFront provides fully transactional Internet banking development and implementation, Web site design, maintenance and hosting, customer service training and support, and marketing consulting services.