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Company Overview
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Atlanta-based nFront, Inc. (NASDAQ: NFNT, www.nfront.com) is a leading Internet banking services company that enables small- to mid-size financial institutions to process financial transactions with their customers via bank-branded Web sites. nFront’s comprehensive outsourced service is a secure, reliable and scalable way to deliver Internet banking, a key means of attracting and retaining profitable customers. Exclusively endorsed by the American Bankers Association® (ABA) and 1997 winner of Microsoft’s Best Internet Banking Solution Award, nFront provides fully transactional Internet banking development and implementation, Web site design, maintenance and hosting, customer service training and support, and marketing consulting services.
Founded in 1996, nFront is a $35 million-asset corporation with more than 110 employees. As of October 1999, nFront provided its Internet banking services to more than 210 financial institutions across 36 states, reaching more than 55,000 end-users.
Current services offered by nFront include:
- nHome™, which enables a bank’s retail bank customers to perform a wide range of banking functions via the Internet.
- nBusiness™, which provides a bank’s commercial customers customized cash management services via the Internet.
- nBranch™, which offers design and development of customized bank-branded Web sites for financial institutions using nFront’s Internet banking solution.
- nAction and Executive Action, which maximize a bank’s Internet banking investment by driving customer penetration with comprehensive marketing and advertising services and support.
nFront saw the future of banking at its inception years ago, shown by chairman and CEO Tripp Rackley’s foresight in reserving the Internet domain www.banking.com in 1995 - two years before the Internet banking industry existed. The company’s founders recognized that the Internet phenomenon would spark an explosion of e-commerce opportunities in a wide variety of industries, especially banking. Since then nFront has only cemented its leadership in the market. nFront embarked on its mission to make the delivery of financial services more profitable for banks and more convenient for customers. In its early years, nFront built the complex and comprehensive infrastructure necessary to process secure banking transactions. Today, nFront provides banks a fast track to Internet banking success. In most cases, in less than 90 days from signing a contract, nFront banks can have a fully functional Internet branch. In addition, nFront’s Internet banking solutions utilize a unique “fat-server” technology, which facilitates data mining of valuable customer information. With nFront’s enabling technology, banks will become financial destinations of the Web for their customers.
